Innovation | Branding | Design

BRAND DESIGN

In a world vying for our attention, brand design is the ultimate communicator.

At LPK, we approach it with a strong point-of-view, rooted in human insight and emergent aesthetic shifts. Our creative work always starts with deep understanding of consumer, culture and category—and how each of those is changing. The result is brands that are differentiated, designed to connect and poised for the future.

BRAND DESIGN

In a world vying for our attention, brand design is the ultimate communicator.

At LPK, we root our approach in brand knowledge, creating design systems that not only are beautiful, but translate and amplify our strategic choices. The result is powerful brands that are differentiated, designed to connect and poised for the future.

What’s your top challenge?

I NEED TO...

Amplify my most distinctive assets to drive brand recognition Name (or re-name) my brand & its offerings Refresh my brand’s visual identity to signal a new chapter Develop a brand design system to drive coherency across touchpoints Rethink my brand packaging design to create brand awareness & compel purchase Use trends to push my brand aesthetics into the future Launch a fresh corporate identity design to modernize my B2B

What’s your top challenge?

I NEED TO...

Amplify my most distinctive assets to drive brand recognition Name (or re-name) my brand & its offerings Refresh my brand’s visual identity to signal a new chapter Develop a brand design system to drive coherency across touchpoints Rethink my brand packaging design to create brand awareness & compel purchase Use trends to push my brand aesthetics into the future Launch a fresh corporate identity design to modernize my B2B

I NEED TO...
Amplify my most distinctive assets to drive brand recognition.

A brand may have powerful equity, but it’s too often under- or over-utilized. We help you assess your brand’s standing with your target audience, then elevate the brand assets that are best driving your recognition, connection and meaning with consumers.
Corona packaging
Corona packaging

I NEED TO...
Amplify my most distinctive assets to drive brand recognition.

A brand may have powerful equity, but it’s too often under- or over-utilized. We help you assess your brand’s standing with your target audience, then elevate the brand assets that are best driving your recognition, connection and meaning with consumers.
Ever Better packaging

I NEED TO...
Name (or re-name) my brand & its offerings.

Your brand name is arguably your most enduring asset—because it’s where your story begins. Across diverse industries, we craft verbal strategies for brands and businesses, drawing on consumer insights, divergent creative exploration and rigorous testing to launch names that cut through and stay salient.

Ever Better packaging

I NEED TO...
Name (or re-name) my brand & its offerings.

Your brand name is arguably your most enduring asset—because it’s where your story begins. Across diverse industries, we craft verbal strategies for brands and businesses, drawing on consumer insights, divergent creative exploration and rigorous testing to launch names that cut through and stay salient.

Want to learn more about our capabilities? 

Talk to Us

I NEED TO...
Refresh my brand’s visual identity to signal a new chapter.

Whether it’s an incremental shift or a pivotal transition, modernizing your brand’s look, tone and feel can help you capitalize on change. Together, we’ll assess your brand and ways to meaningfully evolve the visual system, signaling a new era to your audiences and giving you the creative tools to grow.

I NEED TO...
Refresh my brand’s visual identity to signal a new chapter.

Whether it’s an incremental shift or a pivotal transition, modernizing your brand’s look, tone and feel can help you capitalize on change. Together, we’ll assess your brand and ways to meaningfully evolve the visual system, signaling a new era to your audiences and giving you the creative tools to grow.

I NEED TO...
Develop a brand design system to drive coherency across touchpoints.

Markets and mediums only continue to expand and diversify, meaning your brand needs to live in more places at once—often to a fractured effect. Our creative experts focus on building holistic brand design systems, outfitting you to flex to channels and touchpoints in a compelling, deeply relevant way.

I NEED TO...
Develop a brand design system to drive coherency across touchpoints

Markets and mediums only continue to expand and diversify, meaning your brand needs to live in more places at once—often to fractured effect. Our creative experts focus on building holistic brand design systems, outfitting you to flex to channels and touchpoints in a compelling, deeply relevant way.

Want to learn more about our capabilities? 

Talk to Us

I NEED TO...
Rethink my brand packaging design to create brand awareness & compel purchase.

The “shelf” has evolved drastically and, with it, the benchmarks for powerful brand packaging design. At LPK, we have deep heritage in this space, working with iconic CPGs to help their retail design strategies keep pace with changing shopping behaviors. Balancing the needs of various selling environments, we creatively optimize your brand to stand out, convey value and compel purchase.

I NEED TO...
Rethink my brand packaging design to create brand awareness & compel purchase.

The “shelf” has evolved drastically and, with it, the benchmarks for powerful brand packaging design. At LPK, we have deep heritage in this space, working with iconic CPGs to help their retail design strategies keep pace with changing shopping behaviors. Balancing the needs of various selling environments, we creatively optimize your brand to stand out, convey value and compel purchase.

I NEED TO...
Use trends to push my brand aesthetics into the future.

We’re all hardwired to spark to the new. Through Trends & Foresight, we help you turn constant change into a competitive edge, translating emergent aesthetic shifts into brand designs that are fresh and forward-thinking. Our experts spot, assess and synthesize these signals long before they hit, empowering you to lead your category and delight your consumer in ways they never saw coming.

I NEED TO...
Use trends to push my brand aesthetics into the future.

We’re all hardwired to spark to the new. Through Trends & Foresight, we help you turn constant change into a competitive edge, translating emergent aesthetic shifts into brand designs that are fresh and forward-thinking. Our experts spot, assess and synthesize these signals long before they hit, empowering you to lead your category and delight your consumer in ways they never saw coming.

Want to learn more about our capabilities? 

Talk to Us

I NEED TO...
Launch a fresh corporate identity design to modernize my B2B.

For too long, B2Bs have played by a different branding playbook, largely ignoring its more emotional aspects. But at LPK, we’re helping diverse B2Bs drive business growth through brand differentiation. With a fresh focus on your look, tone and feel, we’ll help you modernize your B2B for the marketplace’s changing expectations.

I NEED TO...
Launch a fresh corporate identity design to modernize my B2B.

For too long, B2Bs have played by a different branding playbook, largely ignoring its more emotional aspects. But at LPK, we’re helping diverse B2Bs drive business growth through brand differentiation. With a fresh focus on your look, tone and feel, we’ll help you modernize your B2B for the marketplace’s changing expectations.

Your challenge is
 our challenge. center-left-box

LET’S WORK TOGETHER

Your challenge is
 our challenge. center-left-box

LET’S WORK TOGETHER

Our Thinking on Design

Innovation
BRANDING
A brand & innovation consultancy
Work with us
Josh Bokelman
josh.bokelman@lpk.com
+1 513 241 6401
© 2023 LPK, Inc. Global Brand Design Agency
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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FIND YOURSELF HERE.

We are a coveted brand and innovation consultancy. A collective of curious minds and creative souls. But this is not simply a place. It’s a direction; a movement pointed ever forward. Here, each of us leads by doing. We inspire our fellow specialists, but also our clients and industry colleagues. The work we create means something and makes something: makes minds change. Makes needles move. Makes watershed moments.

You are different here, and you’ll keep on changing. You will grow here. You will be smart, brave, closer to the truth.

And your transformation will also be ours—a progression paved by following your deepest passions and wildest ideas.

Because here, you own a piece of what happens next. Here, we’re united in the belief that LPK is never finished. We are ravenous for the new, the emerging, the uncharted. We know what we hold sacred. And clinging to that, we charge ahead.

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    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

    Have a challenge? We’re all ears.
    Let’s talk about how we can partner.

     

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