To extend the snacking occasion beyond the ordinary and deliver on new opportunities for Pringles, LPK created a system of proprietary design languages that leverage the ever-expanding brand platform to support continual growth. Through strategic execution of gourmet and healthier

products, exciting flavor varieties, and innovative packaging, LPK helped deliver brand equity into new areas, activating Pringles as a hip, fun and powerful megabrand with an irresistible taste experience for every occasion.