Women know that looking beautiful begins with feeling beautiful. With this in mind, LPK partnered with the world’s leading hair care brand to develop a design system that immerses the consumer in a world of transformation and beauty. Through an intimate understanding of motivational drivers within the category, LPK created a proprietary icon

for Pantene that serves as a symbol of transcendence, prestige and authority, communicating an emotive and connecting message of improvement. LPK’s innovative restaging helped Pantene transcend the category and offer meaning for women who desire to reach their true beauty potential.