Used by 35 million babies around the world, Pampers is trusted by parents to help their children through the early stages of development. As the owners of P&G’s largest brand design franchise for more than a decade, LPK has partnered with Pampers to create a comprehensive global system that promotes consistent equity deployment while

allowing for regional flexibility and growth. Through strategic management of the multi-faceted Pampers brand experience, LPK has continually evolved the megabrand’s expression to sustain leadership and reflect the strong emotional bonds between parents and babies worldwide.