For women all over the world, the beauty ideal and how to achieve it is as individual as they are. Leveraging cultural intimacies and regional category insights, LPK established unique design vernaculars and experiences for each Olay boutique with distinct expressions for the prestige counter

and mass-selling environments. Tailored to specific consumers, retailers and markets, LPK’s flexible design systems for Olay enhance the megabrand’s ability to interpret key emotional drivers and delight women where they live.