LPK Revitalizes Western & Southern Financial Group® Identity LPK creates progressive, forward-thinking identity expression for Fortune 500 Company Western & Southern.
		July 16, 2007—Western & Southern Financial Group® (Western & Southern) recently partnered with LPK, the international design agency, to introduce a new corporate identity to better represent the diversified financial services organization it has become over the past 15 years. John F. Barrett, Western & Southern chairman, president and chief executive officer, explained that the Fortune 500 Company is a very different organization today than it was merely 15 years ago. “Over the last decade and a half, Western & Southern has taken advantage of technology and market changes affecting our industry through diversification, asset growth, and taking the long-term view. Introducing a new corporate identity is just another milestone as we enhance our leadership position within the ever-evolving, increasingly competitive financial services arena.” “In today’s economy, a company’s identity is of paramount importance in communicating their mission and vision. The new Western & Southern identity provides an engaging, compelling and proprietary visualization of a leadership company with a vision for the future,” said John Recker, executive vice president and chief strategy officer at LPK. The progressive new corporate mark communicates trust, strength, stability and discipline in a balanced expression that combines a dimensionalized circular motif and the integrated W&S, complimented by Western & Southern Financial Group® in a classic typographic treatment. “The new corporate logo reflects the forward-looking initiatives being implemented across our company. It also is a symbol of Western & Southern’s commitment to continuously finding new and better ways to serve its valued customers,” said Michael J. Laatsch, vice president of public relations and corporate communications for Western & Southern.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.
		About Western & Southern Financial Group® Western & Southern Financial Group (Western & Southern) is a Cincinnati-based diversified family of financial services companies with assets owned, managed and under our care in excess of $47 billion. A Fortune 500 company, Western & Southern has received A.M. Best's highest rating of A++ Superior for financial strength, Standard & Poor's AA+ rating (one of the 10 highest rated life insurance groups in the world) and is consistently recognized by Moody's and Fitch for financial strength and sound management. With a heritage dating to 1888, the group's affiliates include The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Capital Analysts Incorporated,1, 2 Columbus Life Insurance Company, Eagle Realty Group, LLC, Fort Washington Investment Advisors, Inc.,1 Fort Washington Savings Company,3 IFS Financial Services, Inc., Integrity Life Insurance Company, The Lafayette Life Insurance Company, National Integrity Life Insurance Company, Todd Investment Advisors, Inc.,1 Touchstone Advisors, Inc.,1 and Touchstone Securities, Inc.2 For more information, visit www.westernsouthern.com. Western & Southern is the title sponsor of the Western & Southern Financial Group Masters and Women's Open tennis tournaments. 1 A registered investment advisor. 2 A registered broker-dealer and member NASD/SIPC. 3 Member FDIC. Ratings refer to the financial strength of the insurance company and not to the safety, stability or performance of any investment product.