UC, Procter Target 50-Plus Crowd LPK partners with the joint-P&G and University of Cincinnati research consortium dedicated to developing products and services for the baby-boomer generation.
		The May 2007 Business Courier introduces a new research consortium headed up by UC and P&G, with LPK as a partner, that will work to develop better product and service solutions for the baby-boomer market segment. As the president and CEO of LPK—the design agency developing the brand identity for the consortium—Jerry Kathman speaks about the possibility for the group to have a national impact on products for the 50-plus segment. The Business Courier is a weekly newspaper that covers general business happenings in the Greater Cincinnati area.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.