Engaging Consumers with Powerful Design Jerry Kathman, LPK president and CEO, speaks to influential Chinese publication Modern Weekly, on LPK’s success in the design industry.
		LPK’s President and CEO Jerry Kathman was profiled in the August 11, 2007 issue of Modern Weekly, a stylish and influential Guangzhou publication for the modern Chinese elite. Kathman was in Guangzhou to meet with P&G China design management and LPK China employees when he was interviewed for the magazine’s Business section. The in-depth article focuses on Kathman’s history in the design business and LPK’s proven track record in building leadership brands as a global design agency with offices in North America, Asia and Europe. With sections on International News, Business, Lifestyle and Regional News, Modern Weekly communicates news, trends and tastes from around the world.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.