Mr. Clean Launches New Wipe Product LPK’s package structure design for Mr. Clean Power Multi-Surface Wipes combines high performance .with real-world functionality.
		Mr. Clean Power Multi-Surface Wipes were featured in Household & Personal Care Wipes magazine’s Fall 2007 issue, highlighting the new product’s innovative packaging and improved material strength. LPK partnered with Mr. Clean to develop the design of the package structure and graphics. The article credits LPK’s revolutionary canister design with helping to differentiate Mr. Clean Power Multi-Surface Wipes from the competition. “Packaging innovation is a key driver in the household wipes market,” said Glenn Williams, Mr. Clean external relations. The package structure combines high performance with functionality, including a wider opening and easy dispensing mechanism that allows the user to remove the wipes one at a time, with less snagging and without pinching the user’s fingers. Household & Personal Care Wipes magazine is the wipes industry’s most important source of information, published as a supplement to Nonwovens Industry magazine.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.