How to Develop a Renowned Brand? The Hong Kong Economic Times writes about LPK’s principles for building leadership brands, following a speech by Jerry Kathman, LPK President and CEO, at the Hong Kong Design Centre.
		On June 20, 2007, the Hong Kong Economic Times featured an article about LPK on the front page of its Global section, following a speech by the company’s President and CEO, Jerry Kathman at the Hong Kong Design Centre. Kathman spoke on how to build leadership brands utilizing the proven, timeless principles that have helped LPK become the world’s largest independent design agency with offices in North America, Asia and Europe. After thirty years of partnering with such internationally renowned clients as Procter & Gamble, Kellogg and Hershey, LPK recognizes leadership brands as those that use a well-articulated and inculcated brand strategy and an established culture of innovation to fully leverage the power of design and connect emotionally with consumers. The Hong Kong Economic Times is the largest Chinese-language financial newspaper in Hong Kong, known for its columns, economic news and analysis. The Hong Kong Design Centre is a non-profit organization dedicated to helping local designers and businesses drive innovation and value creation to improve society and establish Hong Kong as a center of design excellence in Asia.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.