Brits Abroad To encourage diversity and benefit from cross-cultural perspectives, LPK scours the globe for the best and brightest creative minds.
		In a November 14, 2007 article, Design Week interviews three British candidates and their employers about working abroad. Brad Athay, originally from Britain, moved to Geneva, Switzerland for his current position as a brand account leader for LPK and discusses how the company made his transition as seamless as possible. LPK’s EVP chief strategy officer John Recker visited Athay in London and arranged for him to spend a few days at the Geneva office before taking the position. Anne Visnic, LPK’s global human resources strategist, coordinated all the bureaucratic necessities and acclimated Athay to the company’s culture by sending him to the agency’s Cincinnati headquarters for orientation. Design Week is the UK’s leading design magazine, with the latest-breaking design news from retail to product, packaging to graphic, interior to exhibitions and digital to web.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.