LPK

P&G Pours Dunkin' Donuts Coffee on Store Shelves Nationwide

P&G partnered with LPK to develop an “ownable” and distinctive on-shelf presence for Dunkin' Donuts coffee.



Dunkin’ Donuts

Dunkin’ Donuts coffee is now available in grocery stores, mass merchandisers and club stores, through a partnership with Procter & Gamble, responsible for manufacturing, distributing and marketing the Dunkin’ Donuts packaged coffee to U.S. retail outlets.

LPK partnered with P&G to develop distinctive packaging for the Dunkin’ Donuts brand using the proprietary Dunkin’ orange and high-intensity coffee images to create great stopping power at shelf, drive product appeal and reinforce brand equity.

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About LPK
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.

The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.

With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.

LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”

Contact: www.lpk.com.