P&G’s Design Distinction: ‘Product Experience’ Drives Performance LPK partners with P&G to create highly successful total brand experiences by leveraging design as a differentiator in the marketplace.
		An article in the November 5, 2007 issue of AdWeek describes P&G’s focus on the total product experience and recounts some of the company’s recent successes utilizing this philosophy. The article contains several quotes from Jerry Kathman, president and CEO of LPK, who lauds P&G for leading the industry in realizing the power of design in the total consumer experience. LPK is the lead design agency for several of the brands mentioned as recent successes, including Herbal Essences, Pampers and Swiffer. AdWeek is a weekly magazine for ad agency executives, with inside stories on creativity, business relationships and successful global and regional advertising strategies.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.