Understanding the Trend Landscape: Discussion with Valerie Kremer, LPK LPK’s Valerie Kremer explores the meanings of trends for Gen Y and how those trends translate into the marketplace at the 2007 In-Store Marketing Expo.
		In a December 2007 web exclusive, LPK Director of Trend Analysis Valerie Kremer speaks with GCI magazine on the connection between trends and innovation, how marketplace trends interact with larger trends, and how Gen Y consumers seek brands to create their own identities. Valerie Kremer’s strategic approach as a design forecasting consultant includes researching, analyzing and translating trend data into actionable strategies, as they relate to design, for LPK client initiatives. In addition to her 15 years in the marketing communications and design fields, Ms. Kremer is an assistant professor at the University of Cincinnati. Global Cosmetic Industry (GCI) magazine is a business and marketing magazine for the cosmetics, fragrance and personal care industry.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.