Keener Focus on Structural Design: The Shape of Things to Come? LPK's unique and meaningful structural design for the Cascade Complete All-in-1 ActionPacs transforms an everyday dishwasher detergent into a lifestyle brand.
		A December 18, 2008 article in ShelfImpact! features Cascade Complete All-in-1 ActionPacs as an illustration of a growing trend in marketing to elevate and define the shape of the product and/or the packaging. Cascade Complete showcases vortex-shaped, dissolvable gel packs in a clear, jewelry box container, communicating power and style while instilling confidence in Cascade's cleaning ability. From the publishers of Packaging World, ShelfImpact! is an online-only newsletter for packaging design and marketing professionals, offering insights into how leading-edge brands leverage packaging's full potential.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.