LPK

LPK Featured on The Learning Channel’s “American Chopper”

LPK’s collaboration with Coleman and Paul Jr. Designs appears on popular reality series.

TLC

In collaboration with Paul Jr. Designs, LPK has been working with The Coleman Company to design packaging for the Paul Jr. Designs Coleman® Road Trip® Grill.

The Learning Channel filmed some of the initiative’s creative process, including strategy work with LPK’s John Recker, president of LPK International and director of brand strategy. Millions were introduced to LPK’s work when these video clips aired in the most recent “American Chopper” episode broadcast December 3, 2009.

Look for the episode featuring LPK to air on TLC at the following times over the next week:
December 10th @ 8:00pm
December 11th @ 1:00am

Check out the official American Chopper website for updated listings, video downloads and more—http://tlc.discovery.com/tv/american-chopper/american-chopper.html

TLC, one of the 15 most widely distributed cable networks in the U.S., features high-quality docu-series and reality based programming that engages the heart and mind by transporting viewers into the lives of real-life extra-ordinary characters.


About LPK
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.

The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.

With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.

LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”

Contact: www.lpk.com.