LPK Has a New Identity.
		Most who care about such things would say it’s long overdue. In the 20-year tenure of the previous identity, LPK evolved dramatically. In terms of numbers and offices, the change has been astounding. The new identity will represent 350 people of 20 nationalities on three continents. Design, of course, has evolved too. The world has certainly discovered it. Soon, our friends and families may actually be able to describe what we do for a living! More importantly, our clients now assume design can do what we’ve always said it could: enhance user experiences, create brand value, even change the world. It's a great time to be a designer. The new design represents our re-energized mission to deliver excellence in design and design thinking, and it reflects our continuing commitment to being a place where remarkable people build leadership brands. Take a closer look - click here or on the image below to enlarge, print or save.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.