Knowing When It’s Time For A Packaging Makeover The reinvention of Herbal Essences by brand partners LPK and P&G delivers impact.
		In the August 2007 article “Knowing When Its Time for a Packaging Makeover,” Fast Company recognized LPK’s redesign of P&G’s Herbal Essences for its success in the marketplace. The new design features attention-grabbing, uncomplicated, color-coded packaging that differentiates on shelf and has increased Herbal Essences overall volume share. Fast Company is a magazine for business leaders that delivers advice and tools to help readers become more effective executives.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.