Product Packages Now Shout to Get Your Attention Jerry Kathman comments on the impact of consumer packaging.
		An August 2007 New York Times article declares that traditional advertising like commercials are no longer reaching massive audiences, due to the Internet and the proliferation of television channels. Jerry Kathman, president and CEO of LPK, offers a solution to the changing marketplace: invest in the package design to convey your brand promise. The New York Times is the largest metropolitan newspaper in the United States and is.often regarded as a national newspaper of record, the official and authoritative reference.for modern events.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.