Nature Boy LPK's revitalization of the Herbal Essences brand transformed the beauty-care aisle while surprising and delighting consumers.
		The September 8, 2008 edition of BrandWeek lauds Herbal Essences for its highly successful redesign in 2006, which led to being named the #2 top nonfood brand for 2006-2007, according to Information Resources, Inc.'s March 2008 New Product Pacesetters Report. LPK partnered with Herbal Essences to infuse a rejuvenated attitude into every facet of the total brand experience, including visual and verbal design strategy. LPK's innovative naming strategy-"None of Your Frizzness" for smoothing, "Ain't No Flakin' Way" for anti-dandruff-garnered high praise as a major part of the redesign's success. Brandweek is an online marketing magazine delivering news, analysis and industry data to corporate branding professionals.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.