A 25% Premium Through Design? P&G Hopes to Clean Up in Dish Detergent LPK and Cascade Complete leverage beauty-care insights and expertise to redesign Cascade All in 1.
		As featured in a July 10, 2008 article in ShelfImpact!, LPK partnered with Cascade Complete to redesign the total brand expression for Cascade All in 1, including package graphics, packaging structure, brand and verbal identity, and innovative product design. Leveraging beauty-care insights and expertise, LPK created a strategic "jewelry box" design solution for Cascade All in 1 that communicates performance and sophistication in a beautiful, user-centered product and package. From the publishers of Packaging World, Shelf Impact! is an online-only newsletter for packaging design and marketing professionals, offering insights into how leading-edge brands leverage packaging's full potential.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.