Consumer Products Getting a Makeover LPK President and CEO Jerry Kathman comments on the growing trend of stylish design in consumer goods packaging.
		A June 2, 2008 article in The Wall Street Journal describes the shift of consumer goods companies, like P&G, to designing for shoppers' home décor in addition to shelf impact, hoping to increase use by keeping products out of the cupboard. Jerry Kathman, LPK president and CEO, remarks that stylish design is becoming prized by consumers sometimes over efficacy, especially in categories where superiority is hard to establish. The Wall Street Journal is an English-language international daily newspaper covering business and financial news and issues worldwide.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.