They've Got Bags of Class P&G partnered with LPK to infuse health-conscious appeal into premium Pringles Rice Infusions for the U.K. market.
		A June 2, 2007 article from The Grocer mentions Pringles Rice Infusions as one of the first major snack brands to debut a healthier option for consumers in Europe. LPK designed and executed the Pringles global brand identity as well as the distinctive yet integrated brand design language system for Rice Infusions. The Grocer magazine is a leading British magazine covering the food and drink industry.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.