Haircare Packs: A Family Affair LPK's redesign of Herbal Essences greeted with fanfare in the UK
		Following Herbal Essences' recent redesign launch in the UK, Packagingnews.co.uk cites the popular haircare brand as a prime example of accelerated design and innovative haircare packaging. Inspired by trends in cosmetics and fashion, LPK revitalized the Herbal Essences brand with vibrant colors, engaging verbal wit and a fresh, contemporary design aesthetic. After being lauded in North America and other regions for pushing the boundaries of haircare design, Herbal Essences seems poised to do the same in the UK and western Europe. Packagingnews.co.uk covers news from the global packaging industry, including company results, new product launches and legislative decisions.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.