Shape, Graphics Tag-Team to Introduce Pringles Sub-Brand Leveraging a proprietary design language system, LPK reinforced premium positioning for new Pringles segment.
		A May 2007 article in Shelf Impact! discusses how P&G partnered with LPK to develop a unique design language system for Pringles Select, a distinct yet holistically integrated Pringles sub-brand with a premium positioning. LPK created the packaging, says John Recker, executive vice president at LPK, to allow for flexibility in extending the Pringles Select brand in the future. From the publishers of Packaging World, Shelf Impact! is an online-only newsletter for packaging design and marketing professionals, offering insights into how leading-edge brands leverage packaging's full potential.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.