Forecasting the Future For the 30 employees in LPK's recently launched Next division, predicting the future marketplace and arming clients for the unknown is part of the daily job description.
		In an April 24, 2009, article, Cincinnati's Business Courier features LPK's newest and most unique innovation to date - it's Next division. LPK Next prepares LPK and its clients for the marketplace of the future. Combining trends forecasting with qualitative analysis gained through in-depth consumer research, LPK Next provides clients and retailers valuable information about how consumers will interact with products in the future.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.