LPK

LPK Adds Culinary Creative Director Liz Mathews to Staff

In her role, Liz Mathews will direct and style photography for LPK’s consumer packaged goods
and retail clients in a variety of food categories.

Business Courier

CINCINNATI, OH – April 8, 2010 – LPK, the international brand design agency, has named Liz Mathews to the newly created role of Culinary Creative Director. Ms. Mathews relocated to Cincinnati from Los Angeles to collaborate with LPK’s design staff, contributing her decades of experience as a director of photography and photography stylist to LPK’s extensive portfolio of consumer packaged goods and retail clients in a variety of food categories.

As a photography editor for Conde Nast’s Bon Appétit magazine for nearly a decade, Ms. Mathews created the vision for the magazine’s photographic aesthetic—not only for food imagery, but for lifestyle, tabletop, entertaining, interiors and portraiture—as visual support to the editorial. Her role at the magazine also involved selection of photographic talent, model casting, storyboarding, set design and overall coordination of hundreds of photo shoots annually. She has been recognized with numerous accolades and awards from the Society of Publication Designers for her work at Bon Appétit.

Ms. Mathews also held positions as Art Director at TV Online magazine, San Diego Home/Garden Lifestyles magazine and Production Director at LA Weekly. She graduated from the University of California, San Diego with a BFA and studied painting and art history at Parsons Paris School of Art & Design. Ms. Mathews resides in Eastgate.



About LPK
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.

The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.

With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods.

LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”

Contact: www.lpk.com.