Can You Measure Design's Value? Jerry Kathman remarks on the growing convergence of research with design.
		A March 2007 article in BusinessWeek discusses LPK President and CEO Jerry Kathman's speaking engagement at the Design Management Institute Conference in Copenhagen. Kathman noted that the increasing need to measure design's role in business success would be best achieved through a multidisciplinary approach that blends quantitative research with user-centered design. BusinessWeek, a global news source for business leaders, covers the latest business and economy headlines from around the world, including growth-driving trends, technology opportunities and best practices.
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