Unilever, P&G War Over Which Is Most Ethical Jerry Kathman, president and CEO of LPK, speaks on the growing importance of sustainability efforts in consumer-goods packaging.
		A March 3, 2008 article in Advertising Age highlights recent ethical-marketing efforts by P&G and Unilever to show the growing importance of social responsibility for companies, brands and products. LPK President and CEO Jerry Kathman says that big businesses and consumers alike are demanding less packaging for consumer goods to lessen their environmental impact. Pantene Beautiful Lengths, showcased as a success story for how cause marketing can lead to a new product launch, was designed by LPK and launches later this year. Advertising Age is a leading source of news, views and data for the advertising, marketing and media industries.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.