Announcing the New Staffmark: Midwest-Based CBS Personnel, Staffmark, and Venturi Staffing under One Umbrella Brand LPK unifies Staffmark, CBS Personnel and Venturi Staffing under a single, new Staffmark identity designed to support the company's expansion on the national stage.
		As reported by Reuters, LPK has developed a new corporate identity for Staffmark, representing the combined staffing agencies CBS Personnel, Staffmark, and Venturi Staffing. The new identity is the result of twelve months of LPK-led strategic planning and research. LPK worked closely with the Staffmark team to craft the company's new mission and vision statements, as well as its core values. Additionally, LPK developed the design direction for the new Staffmark website. Staffmark's new identity will be deployed throughout CBS Personnel, Venturi Staffing and Staffmark offices in a transitioned rollout over the next 12-18 months. Reuters is the world's largest news and financial information source, reaching over 1 billion people a day.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.