LPK Featured in Podcast on Design and Business LPK President and CEO Jerry Kathman speaks on the fluidity of the design industry and how it affects design agencies like LPK.
		On January 24, 2008, LPK President and CEO Jerry Kathman was interviewed by Envision Design for a bi-weekly podcast about design within the framework of business. In the 20-minute podcast, Kathman discusses his personal history in the design world, his vision for LPK and the importance of fluidity in the design industry. He explores the commonalities among leadership brands and offers advice on experiencing a more fulfilling design career. Envision Design regularly interviews and records podcasts of leaders in the design industry, focusing on the intersection of design and business.
		About Jerry Kathman Jerry Kathman is President and Chief Executive Officer of LPK, the largest independent brand design agency in the world with offices in North America, Europe and Asia. Mr. Kathman is recognized within the industry as a leading authority on the role of design in brand building. His global experience has provided Fortune 500 companies with insights into both the opportunities and pitfalls of taking a brand beyond national boundaries. Mr. Kathman sits on the Board of the Design Management Institute and is a faculty member of the In-Store Marketing Institute. He has appeared on CNN and CNBC and is often quoted or published in The New York Times, The Wall Street Journal, Brandweek, Design Management Review, Die Welt (a leading national German newspaper), CB News (a leading French business magazine), and Hong Kong Economic Times. Mr. Kathman has authored numerous white papers in academic and professional journals on topical issues in brand design development and management. He lectures frequently to business and academic audiences in North America, Europe and Asia, including Columbia University, University of California at Berkeley, New York University, the Hong Kong Design Centre, Singapore Design Festival, the Design Management Institute, and the In-Store Marketing Institute.
		About LPK LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses. The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time. With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses, including Gillette, Pampers, Olay, 3M, Jim Beam, IBM, Hershey, Coleman, U.S. Bank, AT&T, Kellogg, Novartis, Samsung, PepsiCo, and Kraft Foods. LPK’s independent spirit champions a vibrant creative culture, recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.” Contact: www.lpk.com.