| LPK MAKING NEWS: AUGUST 1, 2010 |
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JULY 2007 // |
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Creative Control: Even Bosses Need Time to Dream
Jerry Kathman shares his thoughts on coaxing creativity out of everyday situations. >LEARN MORE |
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JUNE 20, 2007 // |
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How to Develop a Renowned Brand?
Hong Kong Economic Times
The Hong Kong Economic Times writes about LPK’s principles for building leadership brands, .following a speech by Jerry Kathman, LPK President and CEO, at the Hong Kong Design Centre. >LEARN MORE |
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JUNE 2, 2007 // |
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They've Got Bags of Class
P&G partnered with LPK to infuse health-conscious appeal into premium Pringles Rice Infusions for the U.K. market. >LEARN MORE |
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AUGUST 1, 2007 // |
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Knowing When It’s Time For A Packaging Makeover
The reinvention of Herbal Essences by brand partners LPK and P&G delivers impact.
>LEARN MORE |
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MAY 28, 2007 // |
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UC, Procter Target 50-Plus Crowd
LPK partners with the jointP&G and University of Cincinnati research consortium dedicated to developing products and services for the Boomer generation. >LEARN MORE |
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MAY 2007 // |
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Signature Space
Jerry Kathman and Howard McIlvain explain how creating an optimal workspace contributes to innovative design. >LEARN MORE
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MAY 1, 2007 // |
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Shape, Graphics Tag-Team to Introduce Pringles Sub-Brand
Leveraging a proprietary design language system, LPK reinforced premium positioning for new Pringles segment. >LEARN MORE |
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APRIL 20, 2007 // |
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Designed to Sell: Procter & Gamble
Jerry Kathman comments on LPK strategically leveraging design to create emotional connections on the pathway to purchase for P&G’s Pampers and Herbal Essences brands. >LEARN MORE |
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APRIL 1, 2007 // |
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Where Packaging Meets P-O-P
Jerry Kathman emphasizes the importance of connecting emotionally with consumers in addition to having an impactful "shelf presence" to win at retail. >LEARN MORE |
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MARCH 21, 2007 // |
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Can you Measure Design’s Value?
Jerry Kathman remarks on the growing convergence of research with design. >LEARN MORE |
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JANUARY 29, 2007 // |
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Olay Body’s New Age Transform Body Lotion:
Promoting Smooth and Even Skin at Every Age
LPK creates distinctive look in anti-aging segment of Olay lineup. >LEARN MORE |
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JANUARY 2007 // |
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Wide Open Spaces
In a Q&A, Jerry Kathman discusses how an open work environment fosters creativity and innovation at LPK.
>LEARN MORE |
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DECEMBER 4, 2006 // |
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Jerry Kathman Appointed to DMI’s Board of Directors
DMI, the world’s leading professional organization dedicated to design management, confirmed the nomination of Jerry Kathman to its Board of Directors. >LEARN MORE |
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