Get Ideas. Spread Ideas. Make Ideas.
Hollywood and reality television typically relegate the leaders of the fashion world to the island of misfit designers. Portrayed as fickle and tempestuous ultra-personalities in a whimsically transient field, the image assumes a lack of any tangible connection to the consumer. However, it is fashion... Read More
“Business as usual” has met its demise. Savvy businesses now know that survival depends on the ability to adapt and thrive in the midst of constant and rapid change. On February 8, beginning at 5:30 p.m., LPK is hosting a local DMI Night Out event in our Brand Innovation Center. We’re inviting... Read More
For almost a century, the model of the generational cohort has dominated demographic studies. The idea was that a brand—armed with little more than your age, sex, income and marital status—could determine the kind of consumer you were: your interests, priorities and buying patterns, and how you... Read More
Jim Stengel, former global marketing officer of Procter & Gamble, spent a lot of time over the past 10 years compiling and examining data on the methods behind some of the world’s most successful brands. His new book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, documents his decade-long journey and Read More
Charley Harper’s style is immediately recognizable—his iconic depictions of nature and life have garnered the world’s attention and praise. We’re proud to say that he once worked among us.
While Advertising Age recently called him the “high priest of purpose-driven marketing,” we’re happy to call Jim Stengel our neighbor at LPK, where he’s been working since his days as Procter & Gamble’s Global Marketing Officer ended. While Jim... Read More
The Year of the Water Dragon is here and around the world our friends are celebrating the Lunar New Year and auspicious new beginnings. In China, those who observe customs surrounding the zodiac have delayed major financial purchases and significant life events until the propitious Year of the... Read More
In this time of financial hardship and uncertainty, global and local economies of every shape and size are desperately seeking solutions to soaring unemployment and stymied economic growth. As many communities hedge their bets on highly sought-after stimulus dollars to help rid them of their fiscal... Read More
Do you know why you want to buy some things more than others? In an article in UX Magazine titled “Desire is a Universal Language,” LPK’s Chief Creative Officer Nathan Hendricks argues that a deeper understanding of desire can transform brands and the ways in which people experience them. Hendricks... Read More
With the season of giving upon us, LPK is celebrating the possibilities of passing it on, whether it’s a big idea, a whole new perspective or simply a gesture of goodwill. This holiday season, we are committed to fostering young imaginations by supporting two great organizations who see the innate... Read More
