As the world remains in a state of rapid social and economic change, design professionals are approaching innovation with social values in mind.
In an increasingly global and social economy, having a strong brand identity has never been more important.
It was with great sadness that I learned of the death of Earl Powell late last week. For those of you who didn’t know Earl, he guided the Design Management Institute from its early days as a small, single-conference organization... Read More
Jerry Kathman, from the Design Management Institute Conference in Madrid: It’s Time for Frugal Innovation
Last week I attended the Annual Design Management Institute (DMI) European Conference in Madrid. I serve as the Chairman of the Board of the Design Management Institute, and it was the first conference since we appointed our new president, Michael... Read More
As between-meal snacking becomes more popular internationally, talks about global corporate partnerships are on the rise.
The coffee will... Read More
At LPK, inspiration for innovative design and design thinking can come from anyone. Rebecca Huffman, a Trends intern at LPK, was featured in an article in Soapbox Media.
Design Genius encourages students to design real products to solve problems, hoping... Read More
With brand advocacy becoming essential to an organization’s success, building core brand values among employees is vital.
LPK’s Managing Creative Director Kelly Smith and Strategy Director Michael Wintrob contributed to the spring issue of DMI. In the article, “Brand Storytelling: A Framework for Activation,” Smith and Wintrob map out the four types of story... Read More
Following an announced plan to expand across the U.S. earlier this year, Pearle Vision releases its new and redefined brand identity, focusing on eye care first and glasses second.
The new identity is live on Pearle Vision’s new website; an advertising... Read More