As the world remains in a state of rapid social and economic change, design professionals are approaching innovation with social values in mind.
LPK’s President and Chief Executive Officer Jerry Kathman will speak at the Wuxi International... Read More
In an increasingly global and social economy, having a strong brand identity has never been more important.
Experts at LPK’s global headquarters have launched an innovative strategy for building a unique and enduring identity for Cintrifuse, the Cincinnati-based... Read More
It was with great sadness that I learned of the death of Earl Powell late last week. For those of you who didn’t know Earl, he guided the Design Management Institute from its early days as a small, single-conference organization... Read More
Last week I attended the Annual Design Management Institute (DMI) European Conference in Madrid. I serve as the Chairman of the Board of the Design Management Institute, and it was the first conference since we appointed our new president, Michael... Read More
As between-meal snacking becomes more popular internationally, talks about global corporate partnerships are on the rise.
Speculation is buzzing about Mondelez International and PepsiCo joining forces... Read More
For some, coffee is the key to making life, well, good. Life is good, the Boston-based optimistic brand of clothing and accessories, is partnering with J.M. Smucker CO. to bring Life is good coffee.
The coffee will... Read More
At LPK, inspiration for innovative design and design thinking can come from anyone. Rebecca Huffman, a Trends intern at LPK, was featured in an article in Soapbox Media.
Design Genius encourages students to design real products to solve problems, hoping... Read More
With brand advocacy becoming essential to an organization’s success, building core brand values among employees is vital.
LPK’s President and Chief Executive Officer Jerry Kathman will be a part of a marketing leadership panel at the American Marketing... Read More
LPK’s Managing Creative Director Kelly Smith and Strategy Director Michael Wintrob contributed to the spring issue of DMI. In the article, “Brand Storytelling: A Framework for Activation,” Smith and Wintrob map out the four types of story... Read More
Following an announced plan to expand across the U.S. earlier this year, Pearle Vision releases its new and redefined brand identity, focusing on eye care first and glasses second.
The new identity is live on Pearle Vision’s new website; an advertising... Read More
