The Strategy Behind Strong Brand Positioning
A strong brand strategy should make decisions easier. It should help teams understand who…
Carina SandovalJuly 28, 2026
NEWS + IDEAS
The Semiotics of Care: Baby + Family Design Signals for 2027
The Semiotics of Care: Baby + Family Design Signals for 2027
The Semiotics of Care: Baby + Family Design Signals for 2027
Evolving Heritage Brands: Where to Push, What to Protect + How Far to Go
Evolving Heritage Brands: Where to Push, What to Protect + How Far to Go
Evolving Heritage Brands: Where to Push, What to Protect + How Far to Go
The Future Value of the Past: Why Heritage Brands Should Look Back Before Moving Forward
The Future Value of the Past: Why Heritage Brands Should Look Back Before Moving Forward
The Future Value of the Past: Why Heritage Brands Should Look Back Before Moving Forward
5 Proven Principles for Building Extraordinary Brands
5 Proven Principles for Building Extraordinary Brands
5 Proven Principles for Building Extraordinary Brands
How Danish Creamery Turned a Heritage Brand Refresh Into Growth
How Danish Creamery Turned a Heritage Brand Refresh Into Growth
How Danish Creamery Turned a Heritage Brand Refresh Into Growth
Non-Alcoholic Beverage Trends: From Alternative to Essential
More people are reconsidering their relationship with alcohol, but that does not necessarily mean giving…
Carina SandovalJuly 27, 2026
The Rise of the Incremental Brand Refresh
For established brands, change has always come with a tension. Move too far and you…
LPKJuly 22, 2026
How CPG Brands Can Show Up Authentically in Sports Culture
If your life has been completely consumed by the World Cup these past few weeks,…
Kyle SchutteJuly 9, 2026
Building Brand Trust Beyond Green Claims
Sustainability has a language problem. Walk down any grocery aisle and you'll encounter a growing vocabulary…
Sam HartmanJune 18, 2026
What Consumers Are Really Hungry For: How CPG Brands Can Design for Desire
There is a tempting story about today’s consumer: people are cutting back, trading down and…
Emily FlanneryJune 17, 2026
Packaging Design That Doesn’t Lose the Plot
The strongest brands aren’t choosing between creativity and consistency. They deliver both. As the pace…
Rebecca WilliamsJune 11, 2026
When Brand Equity Crosses Categories
Have you ever wondered what it would look like if a skincare brand launched supplements?…
LPKJune 11, 2026
When Indulgence Becomes Emotional Nourishment
Welcome to the micro-escape economy. Indulgences used to be saved for big moments, the vacation,…
Matt MosesMay 21, 2026
How Far Can Your Brand Stretch? Unlocking Category Expansion in CPG
Discover how beauty and wellness trends are shaping category expansion and what it takes for…
LPKApril 24, 2026
