Perspectives

Fresh thinking and breaking headlines from our people.

Digital Roundtable: Always-on Experimentation
Event

Digital Roundtable: Always-on Experimentation

Join our innovation and branding experts for a discussion on when, how and why to run experiments: quick, focused tests that (in)validate the riskiest uncertainties related to a new initiative for your business.

Trends with Benefits: 2021

Our ultimate edit of the emergent trends that will matter most in the year ahead.
Digital Roundtable: The Sustainability Equation
Event

Digital Roundtable: The Sustainability Equation

When it comes to sustainability, there’s no one-size-fits-all answer. Join our experts as they discuss how businesses can create unique approaches that are impactful, compelling and derived from their brand DNA.
Life Beyond 2020
POV

Life Beyond 2020

Explore the trends for 2021 and glimpse life beyond 2020, learning how to strategize for your business despite the uncertainty of 2020.
The Rise of the Multiverse
POV

The Rise of the Multiverse

Dueling realities pose new challenges for marketers and brand-builders. Here’s how to makes sense of 2021’s Multiverse trend.

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Trends with Benefits: 2021

 

Packaging Design

 

Digital Round Table: The Sustainability Equation

 

Brand Architecture

 

Portfolio Strategy

 

Digital Round Table: Evolving Your Heritage Brands

 

The Life Beyond 2020 Digital Roundtables

 

Glimpse Four Ways Forward

 

Digital Round Table: New Brands for Emerging Categories

 

Digital Round Table: Harnessing Desires to Build Better Brands

 

360˚ Innovation Assessment

 

Online & In-Store Proto-Selling

 

Experiment Canvas

 

Roadblocks to Innovation

 

CPG Brand Workshops

 

Downloading The Beauty of New Brand Creation

 

Adjacent Spaces Innovation

 

Digital Insights

 

Foresight

 

Desires Workshop

 

Desires Canvas

 

Zero-to-Revenue Incubator

 

Innovation Platforms

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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