Latest – LPK

Event

Digital Roundtable: Post-Blanding Branding

Join our experts to explore the “blanding” effect across the digital brandscape. Learn how to use creativity and foresight to push past it, delivering what your consumers are really craving.

POV

Reality Check: Prove Real Demand Early & In the Wild

Unlike traditional validation methods, Proto-Selling helps innovators and brand-builders prove viability early on, putting real concepts in front of real people in real retail environments.

POV

What Matters Most Right Now? Radical Empathy.

As people’s wants and needs change in the face of uncertain times, Bhavik Joshi helps brands make sense of the shifts and how to best address them—with empathy.

Event

Digital Roundtable: Taking the Creativity Leap

Join Valerie Jacobs and Natalie Nixon, PhD, author of The Creativity Leap, to discuss the forces of transformation we’re experiencing and why creativity is a critical tool for reorienting your business to the new normal—and whatever unfolds next.

Event

Digital Roundtable: The Making of Vera Health

Vera Health is demystifying the insurance experience for digitally native consumers. Join us to learn how we built the breakthrough brand and CX in tandem.

POV

Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline

To navigate the shifts of the pandemic, Jen Dusold offers a tool to help you quickly prioritize, adapt and advance the right projects for right now.

It’s Time to Become <i>Future Fluent</i>

POV

It’s Time to Become Future Fluent

2020 has presented monumental disruption, but longtime futurist Valerie Jacobs explains how we can become Future Fluent to make the most of change.

POV

Crisis Shopping: The New Retail Strategies for CPGs

Ecomm purchasing is up and consumer loyalty is way down, driving the need for new retail strategies in the face of Covid-19.

News

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

On a mission to spread kindness and create change, bodycare brand The Mad Optimist pitches its brand to the investors on ABC’s Shark Tank.

Event

Digital Roundtable: Reassessing Your Innovation Pipeline

Covid-19 is forcing innovators to pivot and reinvent like never before. Join us to discuss how to reevaluate your current pipeline for short- and long-term success.

POV

How Divergent Future Scenarios Help Brands Endure Covid-19

Despite Covid-19’s uncertainty, Bryan Goodpaster explains how future scenario planning can help brands take back control.

Event

Digital Roundtable: Understanding Your Changing Consumer

COVID-19 is shifting all of our wants and needs. Join the experts for a deep-dive on how to process and respond to your changing consumer.

News

At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design

Valerie Jacobs takes the stage at the women-in-digital forum to deliver Future Fluent, focused on activating emergent digital trends.

POV

10 Questions to Ask Before Starting Your Innovation

Answer 10 quick questions and receive a personalized report of actionable insights and tools.

POV

The Power of Brand Purpose in Uncertain Times

With COVID-19 shifting priorities and shrinking resources, Marisa Richter says look to your brand purpose for clarity, conviction and a clear path forward.

POV

Next-Gen CPG Playbook

Waters are choppy for many CPG brands. LPK’s playbook for Next Gen CPG brands provides guidance and focus to navigate this new world.

Innovation | Branding | Customer Experience

Perspectives

Digital Roundtable: Post-Blanding Branding

Reality Check: Prove Real Demand Early & In the Wild

What Matters Most Right Now? Radical Empathy.

Digital Roundtable: Taking the Creativity Leap

Digital Roundtable: The Making of Vera Health

Pivot Quick: A Tool to Adapt & Advance Your Innovation Pipeline

It’s Time to Become Future Fluent

Crisis Shopping: The New Retail Strategies for CPGs

Bodycare Brand
The Mad Optimist to Air on ABC’s Shark Tank

Digital Roundtable: Reassessing Your Innovation Pipeline

How Divergent Future Scenarios Help Brands Endure Covid-19

Digital Roundtable: Understanding Your Changing Consumer

At SEGD’s Virtual Conference, Jacobs Glimpses Possible Futures of Design

10 Questions to Ask Before Starting Your Innovation

The Power of Brand Purpose in Uncertain Times

Next-Gen CPG Playbook

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