The way to a smart, sassy and stylish woman’s heart is to win her over with surprise and delight. By combining bright, juicy colors, an innovative color-blending system, and engaging verbal wit, LPK partnered with Herbal Essences
to create a brand identity that re-establishes brand

relevance to wow consumers and shoppers everywhere. LPK supported the holistic brand revitalization by infusing Herbal Essences with a rejuvenated personality that showers the consumer in a fresh, flirty and energetic experience throughout the marketing mix.