Through detailed observation, LPK discovered that lack of space and chaotic disorganization are the main consumer frustrations with food storage containers. Identifying this unmet need, LPK examined the causes of cabinet clutter and created a simple yet innovative solution for Glad. The new, stylish Snap ‘n Keep design incorporates patented

interlocking lids that combine with nesting bowls for quick and easy tracking and stacking. By uncovering relevant insights around consumer behavior and usage, LPK optimized an everyday product to provide the user real-world functionality that makes lost lids history.