Ranked as one of the world’s 15 most valuable brands, Gillette has a long-standing tradition of precision and performance in shaving. With an expanding product portfolio that continues to extend the megabrand into adjacent personal grooming categories, this internationally renowned brand partnered with LPK to create an elastic design

platform that unifies the growing franchise while reframing the male standard. Leveraging iconic, contemporary design and a heightened sense of personal relevance, the revitalized megabrand aesthetic delivers an iconic presence at retail and reflects a distinct expression of men around the world.