http://www.lpk.com Building Leadership Brands Mon, 20 May 2013 15:41:52 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://www.lpk.com/2013/05/lpk-recognized-for-its-global-innovation-and-brand-strategy/ http://www.lpk.com/2013/05/lpk-recognized-for-its-global-innovation-and-brand-strategy/#comments Mon, 20 May 2013 15:10:17 +0000 lpk http://www.lpk.com/?p=10239 In an increasingly global and social economy, having a strong brand identity has never been more important. Experts at LPK’s global headquarters have launched an innovative strategy for building a unique and enduring identity for Cintrifuse, the Cincinnati-based business networking company. Click here to learn more about LPK’s strategy that transcends national and social borders. [...]]]> http://www.lpk.com/2013/05/lpk-recognized-for-its-global-innovation-and-brand-strategy/feed/ 0 http://www.lpk.com/2013/05/jerry-kathman-reflects-on-the-legacy-of-design-management-institutes-earl-powell/ http://www.lpk.com/2013/05/jerry-kathman-reflects-on-the-legacy-of-design-management-institutes-earl-powell/#comments Mon, 13 May 2013 19:26:33 +0000 Jerry Kathman http://www.lpk.com/?p=10230 It was with great sadness that I learned of the death of Earl Powell late last week. For those of you who didn’t know Earl, he guided the Design Management Institute from its early days as a small, single-conference organization to the global research, publishing and educational powerhouse it is today. During Earl Powell’s two-decade [...]]]> http://www.lpk.com/2013/05/jerry-kathman-reflects-on-the-legacy-of-design-management-institutes-earl-powell/feed/ 0 http://www.lpk.com/2013/05/jerry-kathman-from-the-design-management-institute-conference-in-madrid-its-time-for-frugal-innovation/ http://www.lpk.com/2013/05/jerry-kathman-from-the-design-management-institute-conference-in-madrid-its-time-for-frugal-innovation/#comments Thu, 09 May 2013 15:11:14 +0000 Jerry Kathman http://www.lpk.com/?p=10210 Last week I attended the Annual Design Management Institute (DMI) European Conference in Madrid. I serve as the Chairman of the Board of the Design Management Institute, and it was the first conference since we appointed our new president, Michael Westcott. I am delighted to report that the conference was a great success. The conference [...]]]> http://www.lpk.com/2013/05/jerry-kathman-from-the-design-management-institute-conference-in-madrid-its-time-for-frugal-innovation/feed/ 0 http://www.lpk.com/2013/05/international-snacking-gains-popularity-global-corporate-merges-may-follow/ http://www.lpk.com/2013/05/international-snacking-gains-popularity-global-corporate-merges-may-follow/#comments Tue, 07 May 2013 19:48:10 +0000 lpk http://www.lpk.com/?p=10207 As between-meal snacking becomes more popular internationally, talks about global corporate partnerships are on the rise. Speculation is buzzing about Mondelez International and PepsiCo joining forces to create at least 15 global snack and candy brands. Click here to learn more about the rise of global snacking.]]> http://www.lpk.com/2013/05/international-snacking-gains-popularity-global-corporate-merges-may-follow/feed/ 0 http://www.lpk.com/2013/05/optimistic-coffee-life-is-good-partners-with-smuckers-to-introduce-a-new-line-of-coffee/ http://www.lpk.com/2013/05/optimistic-coffee-life-is-good-partners-with-smuckers-to-introduce-a-new-line-of-coffee/#comments Thu, 02 May 2013 19:36:51 +0000 lpk http://www.lpk.com/?p=10195 For some, coffee is the key to making life, well, good. Life is good, the Boston-based optimistic brand of clothing and accessories, is partnering with J.M. Smucker CO. to bring Life is good coffee. The coffee will be available late summer in North America. Flavors such as “Dark & Daring,” “S’more to Love” and “Banana [...]]]> http://www.lpk.com/2013/05/optimistic-coffee-life-is-good-partners-with-smuckers-to-introduce-a-new-line-of-coffee/feed/ 0 http://www.lpk.com/2013/05/dont-call-it-a-comeback-its-the-love-of-the-throwback/ http://www.lpk.com/2013/05/dont-call-it-a-comeback-its-the-love-of-the-throwback/#comments Thu, 02 May 2013 15:27:02 +0000 lpk http://www.lpk.com/?p=10183 We have to admit we are a bit smitten with the “throwback” trend. One of Instagram’s top five hashtags, #TBT, or #throwbackthursday, has Instagrammers swooning every Thursday, reliving their past and reminiscing over sentimental good times. This love affair predates its infectious virality on social media. One of the seminal throwback moments occurred 20 years [...]]]> http://www.lpk.com/2013/05/dont-call-it-a-comeback-its-the-love-of-the-throwback/feed/ 0 http://www.lpk.com/2013/04/design-genius-lpks-senior-thesis-creates-buzz-with-design-thinking-at-uc-daapworks/ http://www.lpk.com/2013/04/design-genius-lpks-senior-thesis-creates-buzz-with-design-thinking-at-uc-daapworks/#comments Tue, 30 Apr 2013 17:50:36 +0000 lpk http://www.lpk.com/?p=10174 At LPK, inspiration for innovative design and design thinking can come from anyone. Rebecca Huffman, a Trends intern at LPK, was featured in an article in Soapbox Media. Design Genius encourages students to design real products to solve problems, hoping to instill a greater sense of educational purpose for children. Click here to read the [...]]]> http://www.lpk.com/2013/04/design-genius-lpks-senior-thesis-creates-buzz-with-design-thinking-at-uc-daapworks/feed/ 0 http://www.lpk.com/2013/04/lpks-president-and-ceo-jerry-kathman-to-participate-in-panel-on-building-brand-advocacy-internally/ http://www.lpk.com/2013/04/lpks-president-and-ceo-jerry-kathman-to-participate-in-panel-on-building-brand-advocacy-internally/#comments Tue, 30 Apr 2013 14:37:23 +0000 lpk http://www.lpk.com/?p=10168 With brand advocacy becoming essential to an organization’s success, building core brand values among employees is vital. LPK’s President and Chief Executive Officer Jerry Kathman will be a part of a marketing leadership panel at the American Marketing Association on May 9 about building brand advocacy across an organization. The panel includes Chris McNamee, vice president [...]]]> http://www.lpk.com/2013/04/lpks-president-and-ceo-jerry-kathman-to-participate-in-panel-on-building-brand-advocacy-internally/feed/ 0 http://www.lpk.com/2013/04/lpks-kelly-smith-and-michael-wintrob-explore-brand-storytelling-in-dmis-spring-issue/ http://www.lpk.com/2013/04/lpks-kelly-smith-and-michael-wintrob-explore-brand-storytelling-in-dmis-spring-issue/#comments Mon, 29 Apr 2013 20:11:22 +0000 lpk http://www.lpk.com/?p=10163 LPK’s Managing Creative Director Kelly Smith and Strategy Director Michael Wintrob contributed to the spring issue of DMI. In the article, “Brand Storytelling: A Framework for Activation,” Smith and Wintrob map out the four types of story constructs in the brand story anthology. Click here to read more about brand storytelling.  ]]> http://www.lpk.com/2013/04/lpks-kelly-smith-and-michael-wintrob-explore-brand-storytelling-in-dmis-spring-issue/feed/ 0 http://www.lpk.com/2013/04/power-of-design-we-reflect-on-how-design-thinking-can-change-life-experiences/ http://www.lpk.com/2013/04/power-of-design-we-reflect-on-how-design-thinking-can-change-life-experiences/#comments Thu, 25 Apr 2013 15:41:15 +0000 lpk http://www.lpk.com/?p=10137 Last week, we shared the story of our collaboration with the Hero Design Company and Ronald McDonald House. After our teams delivered their beautifully crafted superhero capes to the children living at RMH, they left feeling empowered, humbled and truly fortunate to have made just a small difference in the lives of these six children. Click [...]]]> http://www.lpk.com/2013/04/power-of-design-we-reflect-on-how-design-thinking-can-change-life-experiences/feed/ 0