Digital
Roundtable
Series

A Safe Haven for Tough Conversations

Connect with the industry’s boldest and brightest to talk shared challenges and fresh perspectives.

THURSDAY, APRIL 29 @ 12 PM (ET)

24. EVOLVING YOUR HERITAGE BRAND

The past year has been a pivotal one for brands of all shapes, sizes and categories—but it was especially significant for heritage brands. The pandemic brought heightened nostalgia for legacy offerings (Little Debbie, anyone?), but also new competition, as conditions gave private-label players more shelf space and the chance to force trial. In general, events shifted the wants, needs and expectations of changing consumers, calling into question what “heritage” really means.

Now, it’s time to take stock: where do heritage brands stand—and where do they go next? Join our panel of seasoned brand-builders with five decades of combined experience, as well as business leaders from some of the most iconic brands of today, paving the path forward with fresh thinking and growth-minded strategies.

Hosted By

AMY
STEINMETZ

VP, Managing Director,
LPK Europe

MICHAEL
WINTROB

Chief Strategy Officer,
LPK North America

SUSAN
ARNOLD

Group Director,
Client Engagement,
LPK North America

Coming Soon...

25. NEW BRANDS FOR EMERGING CATEGORIES

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Have a challenge? We’re all ears.
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Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

Have a challenge? We’re all ears.
Let’s talk about how we can partner.

 

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