Digital
Roundtable
Series

A Safe Haven for Tough Conversations

Connect with the industry’s boldest and brightest to talk shared challenges and fresh perspectives.

Thursday, August 20 @ 12 PM (ET)

15. THE MAKING OF VERA HEALTH

The need for transparency, flexibility and accessibility in the medical insurance space has never been more acute. They’re the guiding principles behind Vera Health: the next-gen brand we built that’s demystifying insurance for digitally native consumers.

In a deep-dive discussion with our creative and CX experts, we’ll explore the process of building the brand and customer experience in tandem—launching a thoroughly modern brand experience in a sector that’s ripe for innovation.

Hosted By

Billy
Thomas

VP, Creative Excellence,
LPK

Challis
Hodge

VP, Customer Experience,
LPK

Kevin
Fairchild

VP, Customer Experience & Brand Innovation,
National General Insurance

Thursday, August 27 @ 12PM (ET)

16. POST-BLANDING BRANDING

San-serif type. Flat color. Watered-down mission statements and that overly-friendly tone of voice. Sound familiar? Brands’ pursuit of digital prominence and maximized legibility has prompted the “blanding” genre, giving way to a sea of sameness. But as the market changes and people more deeply consider the brands they let into their lives, we’re seeing a push toward meaningful differentiation.

 

Join our creative and trends experts for an exploration of the “blandscape”—why we got here and how to embrace foresight and creativity to deliver what consumers are really craving.

Hosted By

MEREDITH
POST

Creative Director

ASHLEY
EDWARDS

Strategy Director,
Trends

Wednesday, September 30 @ 12PM (ET)

17. TALK LIKE A CHALLENGER BRAND

Hosted By

MATT
MOSES

Sr. Creative Director

CLAIRE
KEYS PYTLIK

Creative Director

BHAVIK
JOSHI

Sr. Strategy Director
& Head of Insights

Past Roundtables

  • 01. Leveraging Counterintuitive Insights
  • 02. Debunking Innovation Misconceptions
  • 03. Accelerating Post-Acquisition Growth
  • 04. Year 1 Innovation Success
  • 05. Next-Gen CPG Playbook
  • 06. New Brand Creation
  • 07. Purpose vs. Profit
  • 08. Trends with Benefits
  • 09. Grasping the Next Normal
  • 10. The Making of Union Green
  • 11. Understanding Your Changing Consumer
  • 12. Reassessing Your Innovation Pipeline
  • 13. The New Shopping Paradigm
  • 14. Taking the Creativity Leap
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