Leveraging consumer insights and our expertise in the beauty category, LPK partnered with Cascade to create an emotive design solution that delivers on brand performance with a feminine flair. The strength and energy of the vortex communicate the ultimate clean and shine of the brand promise, while eliciting unexpected delight through the

elegant curves of the jewelry-box packaging and beauty-inspired graphics. LPK’s elevated aesthetic for Cascade moves the brand into the experiential, helping it connect emotionally with its target consumer and delighting her at every touchpoint.